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November 2009 |
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| Quarterly Market Review |
July - September |
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UK |
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.JPG)  Welcome
Arrivals to South Africa from the UK grew by 1.3% in July 2009. Compared to the sharp declines experienced by competitor destinations in this market, this is a significant gain.
However, year-on-year, arrivals are in decline. We have been fortunate to have a number of sporting events that have, and will help, raise the profile of the destination and boost arrivals. But we can by no means rest on our laurels.
The team is working doubly hard to support the trade with initiatives that drive sales. Our initial push took place in September and will continue until the end of the fiscal.
Lebohang Mokhesi
Country Manager: United Kingdom,
South African Tourism
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Activities |
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Minister’s Visit to the UK
Minister of Tourism, Mr Marthinus van Schalkwyk, met with top UK trade as part of his European tour in July, where he spoke to operators about 2010 opportunities.
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Recovery Strategy
The UK team has been working to support operators in this market with sales-driven campaigns.
The first 2 activities were an advertorial in the Daily Mail, and an online advertorial on Travel Zoo.
Adventurers Wanted, 28 October 2009
We unveiled the Adventurers Wanted vignette in the National Geographic store.
The campaign will run on National Geographic Channel until March 2010.
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Adventurers Wanted campaign
National Geographic Adventure’s new face of adventure for the UK travelled to South Africa in September to experience the destination.
Our thanks go to the South African operators who assisted with this project.
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Consumer Evenings
We participated in 2 consumer evenings with Premier Travel and Holidays, and the results have been phenomenal. Forty passengers have booked holidays to South Africa as a result.
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Media and Public Relations |
- Media Hosting
We hosted a number of British Media to South Africa resulting in positive coverage for the destination. Themes for the hosting included: the ICC Champions Trophy, a flower tour to the Western Cape and adventure for the Irish media.
- Media Meetings
We placed particular focus on the Business Tourism media in this quarter. We met with each of
the media houses that produce publications for this market, and each has undertaken to attend Meetings Africa 2010 and run a feature on South Africa in the lead up to the event.
- A taste of South Africa
Consumer journalists were invited to the Good Housekeeping Institute to savour a taste of South African flavours. Journalists had the opportunity to speak to a chef about how to prepare classic South African dishes like malva pudding and frikkadels.
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Upcoming Activities |
| World Travel Market |
Date: 09 to 12 November
Venue: London, Excel |
Staged annually in London, World Travel Market is a vibrant must- attend 4-day business-to-business event.
This year South African Tourism’s focus for the event will be the 2010 FIFA World Cup™. |
| Online Campaign |
Date:
October 2009 to March 2010
Venue: Telegraph, Expedia, MSN and search
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The online campaign for the UK market kicks off in October.
We have negotiated sponsored partnerships with the Telegraph, Expedia and MSN. |
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| CONTACT |
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| For queries please contact South African Tourism’s Product department on product@southafrica.net. |
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