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November 2009 |
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| Quarterly Market Review |
July - September |
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SADC |
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.JPG)  Welcome
As 2010 approaches, we’ve doubled our efforts to ensure that everyone involved with the tourism value chain is equipped with the knowledge and skills to make our African neighbours feel welcome.
Our Welcome border campaign is being intensified as we urge border officials to be good hosts by demonstrating warmth, friendliness and helpfulness to all
SADC visitors.
The World Cup belongs to the continent. We need to involve our neighbours in promoting the tournament, and in delivering a truly
African World Cup to the rest of the world.
Nelson Mandela once said ‘If you talk to a man in a language he understands, that goes to his head.
If you talk to him in his language that goes to his heart’. Let’s speak from the heart as we all strive
to be more welcoming.
Nothando Mathe
Country Manager, Southern Africa:
South African Tourism
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Activities |
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Vodacom Soccer Challenge, July 2009
Print and radio campaigns promoted travel deals designed specifically for this event, and key sports media were hosted for the finals.
A radio competition allowed listeners to enter via SMS, and win a 3-day trip to South Africa to watch the finals, and enjoy leisure experiences before, and after, the game.
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Joy of Jazz, August 2009
3 Batswana media were hosted in Johannesburg for this event, and as part of the pre-tours, enjoyed a Newtown Precinct Tour and Soweto cuisine.
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Minister’s Roadshow, Welcome Campaign,
August 2009
Minister van Schalkwyk met with border officials and engaged with them on delivering service excellence.
Addressing the border officials, the Minister stressed the important role they play in influencing the number of repeat travellers from SADC countries to South Africa.
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Soweto Wine Festival, September 2009
3 Batswana and 3 Mozambican media were hosted for this event.
They were taken on a tour of Soweto, including the Orlando Towers Power Swing, which received extensive coverage.
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Media and Public Relations |
- July PR/Media coverage – generated ROI to the value of R992,071.50
- August PR/Media coverage – generated ROI to the value of R650,939.79
- September PR/Media coverage – generated ROI to the value of R529,199.54
Total PR Value for this quarter = R2 172,210.83
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Upcoming Activities |
| Summer Holidays |
Date: December 2009 and January 2010
Venues: www.southafrica.net/botswana |
| Start packaging your travel deals now and load them onto the Botswana site as this years Experience SA Summer marketing campaign will be calling on all Batswana to pack their bags and head for Mzansi! |
| Experience SA takes to the airwaves! |
Date: Every Wednesday 08h15
Venues:Yarona FM, Botswana |
| Listen to the Travel Feature on Yarona FM to hear what the DJ’s got up to in Mzansi. |
| Welcome Campaign |
Date: November/December 2009
Venues:
Lebombo Border – Mozambique; Kopfontein Border - Botswana |
The Welcome activation is targeted at encouraging border officials to remain welcoming to all SADC visitors at all times.
The ongoing campaign executed twice a year over the busiest travel periods i.e. December and March.
We will begin distributing 2010-related information and collateral that will excite our visitors about the upcoming event!
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| CONTACT |
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| For queries please contact South African Tourism’s Product department on product@southafrica.net. |
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