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November 2009 |
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Quarterly Market Review |
July - September |
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Nigeria |
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  Welcome
Nigeria is without doubt a nation of football lovers, with a formidable national team to boot, so interest in the FIFA 2010 World Cup is keen.
Our 2010 Trade and Consumer campaign was very well-received, and, courtesy of many of the qualifying matches taking place in Abuja, we have created substantial awareness of 2010 and South Africa as a leisure destination.
Our joint marketing partnerships kick off in the next quarter.
These exciting campaigns will entice Nigerian travellers to travel to South Africa for their holidays,
for 2010, and beyond.
Hloni Pitso
Acting Trade Relations Manager: West Africa
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Activities |
Africa Trade Roadshow, July 2009
Lagos played host city to SAT’s Nigerian Trade and South African product owner’s workshop.
Forty Nigerian trade partners were introduced to new and exciting leisure attractions that South Africa has to offer the Nigerian traveller.
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2010 Qualifying Match, September 2009
Nigerian soccer fans were invited to enter
a radio competition and win tickets to
the 2010 qualifying match between Nigeria and Tunisia in Abuja, and 2010 toolkits consisting of t-shirts, caps and vuvuzelas. The competition received extensive publicity. |
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2010 Activation, July 2009
At our 2010 activation in Lagos, Nigerian football fans not only learned the Diski Dance with tremendous enthusiasm but customised it with a few moves of their own!
Consumers received 2010 information guides and vuvuzelas.
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FIFA Coca-Cola Trophy Tour, Abuja, October 2009
Nigerian soccer fans got into the spirit of 2010
and Diski danced up a storm at the Nigeria leg of the 2009 FIFA Coca-Cola Trophy Tour.
Destination guides were distributed to create an awareness of South Africa as the ultimate leisure destination. |
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Media and Public
Relations |
- July PR/Media coverage – generated ROI to the value of R2,771,784.04
- August PR/Media coverage – generated ROI to the value of R1,385,281.42
- September PR/Media coverage – generated ROI to the value of R692,470.07
Total PR Value for Q2 = R4,849,533.53 |
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Upcoming Activities |
| South Africa and Nigeria Bilateral |
Date: Nov 2009
Venue: Abuja |
| South Africa and Nigeria will celebrate 10 years of excellence in bilateral relations. |
| Advertise your travel deals online for FREE! |
Our new online package portal allows you to upload your SA travel packages FREE of charge.
All customers visiting the website have access to search, view and enquire about your affordable deals. So register now!
www.southafrica.net/nigeria
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CONTACT |
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For queries please contact South
African Tourism’s Product
department on
product@southafrica.net. |
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