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  Welcome
Q2 was a time of football festivity as Kenyans got into the spirit of 2010!
In support of South African Tourism’s 2010 activation in Nairobi, Kenyans joined in the celebrations by learning the Diski Dance and blowing their vuvuzela’s.
Our deal driven campaigns have also enjoyed tremendous success and I look forward to engaging with both the Kenyan Trade and SA product owners to influence Kenyan leisure travellers to buy into South Africa in 2010 and beyond.
Hloni Pitso
Trade Relations Manager: East Africa
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Activities |
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Africa Trade Roadshow, July 2009
13 SA Product owners exposed Kenyan Trade partners to a variety of fresh leisure experiences that can now be added to travel itineraries.
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Johannesburg Shopping Festival,
September 2009
SAT supported Holiday Bazaar’s travel offering
for Jozi’s inaugural shopping festival.
Print and radio campaigns saw 42 travel
packages sold.
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2010 Activation, July 2009
Kenyans joined in on the festivities and celebrated like never before by learning the Diski Dance at the Activation in Nairobi. Consumers received 2010 information guides and vuvuzelas.
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Standard Chartered Bank partnership,
September 2009
Kenya Divas is an interactive women’s empowerment initiative.
As part of a Joint Marketing Agreement between SAT and Standard Chartered Bank’s Diva’s Club, 70 Divas travelled to South Africa.
They experienced the Jo’burg Shopping Festival and other leisure offerings.
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Media and Public Relations |
- July PR/Media coverage – generated ROI to the value of R761,844.00
- August PR/Media coverage – generated ROI to the value of R839,943.00
- September PR/Media coverage – generated ROI to the value of R1,754,504.16
Total PR Value for Q2 is R3,356,291.18
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Upcoming Activities |
| Trade Hosting |
Date: November 2009
Venue: North West Province |
| This educational trip will expose Kenya trade partners to leisure experiences suited to business travellers. |
| South African Golf Open |
Date: 17 to 20 December 2009
Venue: Pearl Valley Golf Estate, Western Cape |
Media will be hosted to cover this event for the Kenyan market.
Pre-tournament publicity will entice Kenyans to come enjoy the golf and the surrounding leisure attractions of the Paarl winelands. |
| Advertise your travel deals online for FREE! |
| Date: ongoing |
Our new online package portal allows you to upload your South African travel packages FREE of charge.
All customers visiting the website have access to search, view and enquire about your affordable deals. So register now!
www.southafrica.net/kenya |
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| CONTACT |
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| For queries please contact South African Tourism’s Product department on product@southafrica.net. |
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