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November 2009 |
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| Quarterly Market Review |
July - September |
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India |
  Welcome
In Q2, Indian travellers were introduced to South Africa through a host of exciting platforms starting with our unique, interactive online reality travel series. A Fear Factor TV shoot and a blockbuster Bollywood thriller – Luck - which was largely set and shot in South Africa showcased the destination from a fresh perspective.
Our 5th in-country Famil, to prepare for the oncoming outbound season, took place in the Royal City of Hyderabad. The event
brought together key members of the South African and Indian
travel trade and was a resounding success.
Through our successful Famils, trade workshops and our association with major sporting events like the
ICC Champions Trophy, our marketing and positioning strategies in India are bearing fruit. In the midst
of global economic turmoil, India has achieved total tourist arrival of 37,213 till July 2009, representing growth of 13.8%.
Medha Sampat
Acting
Country Manager, India:South African Tourism
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Activities |
Fantastic Five with Web 18
India’s premier media company, Web 18, and SAT India, collaborated to create a special online campaign. Five youth were selected, through an online contest, to travel to South Africa.
They visited Durban, Cape Town, Port Elizabeth, Johannesburg and Kruger National Park and shared their South Africa experiences, travel tips, photos and videos in a daily blog on http://f5southafrica.in.com/
Zishaan Hayath was selected as the overall winner of the Fantastic Five South Africa Chapter
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Fear Factor
SAT India worked with the well-known
reality TV producer Endemol, to support a
Fear Factor India episode shot in South Africa.
SAT assisted the channel team with stock
footage, branding, on-air packaging, publicity
and promotions.
The show aired the first week in September
and received a fantastic response.
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TAAI Workshop
A representative for SAT India educated groups of 60 Indian trade and sales agents at a TAAI workshop in Bangalore and Chennai.
Relevant information and contacts were passed on to SAT India for follow-up.
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Hyderabad InCountry Famil’09 and Launch of SA Adventure and Luxury Style Maps
South Africa Tourism hosted its 5th In-country
Famil in Hyderabad.
Over 40 South African trade and product delegates participated. Indian travel trade from around the country flew in to meet with the South African suppliers.
Between networking, educational and business strategy sessions, leisure activities added spice to the occasion. Zakumi, the official mascot for 2010 FIFA World Cup stole the limelight and had everyone grooving to the Diski Dance.
Colourful, information-packed Adventure and Luxury themed style maps, designed with an Indian traveller in mind, were launched at the famil.
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Media and Public Relations |
- SAT In-country Famil 2009
The in-country famil held in Hyderbad achieved excellent trade media and press coverage. Interviews were conducted with the SAT Country Manager with all leading print and electronic channels in Hyderabad. Zakumi, South Africa’s official 2010 FIFA World Cup™ mascot was a media sensation, attracting countless photo opportunities and exclusive coverage on NDTV 24x7, India’s premier sports news channel.
- Media Coverage
South Africa was in the spotlight on all the local newspapers and channels with headlines that read ‘South Africa is game for sports tourism’, ‘South Africa a major tourist destination for Indians’, ‘Zakumi, 2010 FIFA mascot comes to Hyderabad’.
Adding to the media frenzy was the ICC Champions Trophy 2009 hosted in South Africa. The exciting sports bonanza showcased South Africa’s scenic landscapes, wildlife, history and culture, amid riveting cricketing action.
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Upcoming Activities |
| FIFA 2010 final draw |
Date: December
Venue: Green Point Stadium |
| A media FAM will highlight South Africa as a sports destination, and our readiness to host the 2010 FIFA World Cup. |
| Miss World Fam trip |
Date: Mid-December
Venue: To be confirmed |
| Indian lifestyle media will experience the glitz of the Miss World pageant, and South Africa as a fashion and glamour destination. |
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| CONTACT |
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| For queries please contact South African Tourism’s Product department on product@southafrica.net. |
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