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November 2009 |
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| Quarterly Market Review |
July - September |
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France |
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  Welcome
Positive news for the French market in the second quarter is that South Africa was announced as the best-sold African destination in France at the International French travel Market (IFTM) in September. The destination has performed very well at an individual sales level, despite the impact of the recession, and a decline in long-haul travel.
With the main vacation season over, and winter on its way, French travellers typically begin to think about planning next year’s summer holiday.
Through our ongoing Safari and WOM campaigns, we are steadily achieving our goal of enticing French holidaymakers to visit sunny South Africa now, rather than in 6 months time.
Linda Sangaret
Country Manager, France:
South African Tourism
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Activities |
French agent Fundi FAM trip, 2 to 13 August, South Africa
Twenty two French trade Fundi experts, from key sales points, distribution channels and tour operators enjoyed a highly educational FAM trip to SA.
Post-tour, one of the participants created a Face Book group where fellow Fundi’s exchanged photos and feedback.
A group of 40 pax was booked just after this trip by Le fort Voyage in Nantes.
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Trade breakfast with Minister van Schalkwyk, 2 September
South African Tourism arranged a trade breakfast to coincide with the South African Minister of Tourism’s visit to Paris.
The French trade, and press, found it educational and informative - particularly ahead of 2010.
The Ministers Q&A with trade was communicated in a number of B2B publications, and good coverage was generated.
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Safari at any Cost campaign (phase II), Grande Arche-La Défense station, 7 to13 September 2009
Our Safari at any Cost campaign, positioned inside La Défense station, situated in the biggest business district in Europe, specifically targets the huge number of young professionals who pass by each day.
We achieved massive visibility on the metro platform through a giant billboard and extensive escalator advertising.
During a promotional hand-out, 17 000 storyteller flyers, advertising deals to South Africa for only €1283, were distributed within 6 hours.
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International French Travel Market – Top Resa, 22 to 25 September 2009
http://www.iftm.fr
South African Tourism hosted an information booth together with a number of South African product exhibitors at IFTM Top Resa, the premier B2B Travel and Tourism event for the French Tourism Market.
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Business Tourism Association and Meeting
Planners Event, 22 October 2009
A VIP event for international Associations, and corporate meeting planners based in Paris, was hosted by Minister Marthinus van Schalkwyk, at the Ambassador’s Residence.
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Media and Public Relations |
- South African on Fourchette & Sac à Dos
South African Tourism has met with the chief editor of Fourchette & Sac à Dos, a popular TV show, flighted on 5 national TV channels in France, for an upcoming documentary on culinary and cultural customs in South Africa.
The filming dates for 2010 are not yet confirmed, but South African Tourism may assist with international and domestic flights for the film crew.
- Press conference with the South African Minister of Tourism.
A trade breakfast and press conference attended by the South African Minister of Tourism and several influential French trade media resulted in 2 one-on-one television interviews with the Minister, and a press release of the event being distributed to the travel trade and travel media.
- IFTM Top Resa coverage
South African Tourism issued a press release ahead of this important B2B show, to the travel trade, advertising their stand and South African exhibitors. Meetings with French journalists with an interest in South Africa further increased coverage of the destination at the event.
- Safari in SA street campaign
A press release informing the travel trade and consumer media of South African Tourism’s Safari in SA street marketing operation, in Paris from 9 to 15 September generated excellent coverage and interest.
- SAT France Business Tourism announcement
A press release announcing Tina Herold’s new appointment as Manager: Trade Relations, Europe, was circulated to the French travel, business and financial press.
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Upcoming Activities |
SAFARI at any cost campaign (phase II) |
| Date: November 2009 |
SAT France’s word of mouth campaign has generated 66 729 web sites visits to date.
For phase 2, SAT will launch 10 new stories on the website, coupled with campaigns on Euronews, Routard.com, Dailymotion, Last minute.fr, Yahoo and other popular web channels. |
ANAé convention |
Date: 4 to 11 December 2009
Venue: Cape Town and Sun City |
| ANAé, a collective of 60 incentive and events agencies in France, have chosen to hold their annual seminar in South Africa, in partnership with Sun International, XO Africa DMC and SA Tourism France. |
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| CONTACT |
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| For queries please contact South African Tourism’s Product department on product@southafrica.net. |
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