 |
November 2009 |
 |
|
| Quarterly Market Review |
July - September |
|
Domestic |
|
.JPG)  Welcome
Q2 has been an action-packed time for Domestic and our marketing initiatives have grown from strength to strength.
As the South African summer holiday period approaches, we have gone all-out to inspire South Africans to take a Sho’t Left, starting with prominent billboards all over Mzansi, and a brand new gigantic wall wrap in Braamfontein, just before you
cross into Newtown. Check it out!
Two cast members of Rhythm City took a Sho’t Left to Durban.
To ensure that local holidaymakers can emulate their favorite
stars, travellers can now book at any Flight Centre, Computicket and Shoprite Checkers
Money Market outlet.
Become a Sho’t Left fan. Join our Face Book group and share your Mzansi travel stories,
new product offerings, pictures and videos.
We encourage all South Africans to travel their country, in order to become better hosts, and
fly the flag proudly.
Nothando Mathe
Country Manager, South Africa:
South African Tourism
|
Activities |
|
Minister of Tourism takes a Sho’t Left to Durban, July 2009
Minister van Schalkwyk embarked on a roadshow to encourage South Africans to travel their country.
Media were treated to a familiarisation trip of Durban, prior to the unveiling of the Sho’t Left Mural, where they visited sites like the Kwa Muhle Museum and enjoyed a boat cruise.
|
|
Rhythm City takes a Sho’t Left to Durbs, August 2009
Durbs featured in the eTV soapie Rhythm City in September 2009.
A Sho’t Left experience was integrated into the story, which saw the terrific duo of Fats and Mpumi take a Sho’t Left to Spicy Durbs for a weekend getaway.
The cast was also interviewed on the Metro FM travel feature where they shared their Sho’t Left experiences with the listeners.
 |
|
Tourism Month Launch, August 2009
An outside broadcast with national breakfast TV show Morning Live took place in Newtown to announce the host province for World Tourism Day Celebrations.
Minister van Schalkwyk, SAT’s 2010 Ambassador Lucas Radebe and Phumi Dhlomo SAT Regional Director: Africa, were interviewed to encourage South Africans to take a Sho’t Left and travel Mzansi.
 |
Tourism Month, Celebrating Diversity,
September 2009
National media, key stakeholders and ETEYA finalists travelled to Kimberley by train for Tourism Month celebrations.
Media participated in FAM trips around the Northern Cape to see what leisure offerings are available to South Africans.
The 9 ETEYA finalists were officially announced during World Tourism Day celebrations on the 29 September.
 |
|
|
Media and Public Relations |
- July PR/Media coverage – generated ROI to the value of R107,886.09
- August PR/Media coverage – generated ROI to the value of R13,816,800.27
- September PR/Media coverage – generated ROI to the value of R4,704,272.40
Total PR Value for this quarter = R18,628,958.76
|
 |
|
Upcoming Activities |
Sho’t Left takes to the airwaves! |
Date: Every Thursday
Time: 08h15
Venue: Metro FM |
| Listen to the Sho’t Left Travel Feature on Metro FM with Kenny Maistry and the Breakfast Jam team to hear what they got up to in Mzansi. Become a Fan on www.facebook.com/shotleft and check out the pics of their Sho’t Left Experiences. |
| The Sho’t Left Grind Tour |
Date:
October 2009 to March 2010
|
Gang of Instrumentals will embark on their Sho’t Left Grind Tour to lesser-visited provinces.
Their experiences will be captured on film and aired on Soweto TV (26 episodes).
Do you have a product that you would like showcased?
Email Becky@SouthAfrica.net to find out how you can get involved. |
Summer Holidays
|
| Date: December 2009 and January 2010 |
Start packaging your travel deals now and load them onto the Sho’t Left WOM site.
This years Sho’t Left summer marketing campaign will be calling on all South Africans to pack their bags and experience Mzansi! |
|
|
|
| CONTACT |
|
| For queries please contact South African Tourism’s Product department on product@southafrica.net. |
 |
|
|
|
|
 |
|
|
|
