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November 2009 |
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| Quarterly Market Review |
July - September |
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China |
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  Welcome
From our mini World Cup football final between the Beijing travel trade to nowTV sports television from Hong Kong experiencing the spectacle of South African soccer at the Vodacom challenge, everyone is catching 2010 fever!
In September, SAT China was proud to receive an award from Voyage magazine, celebrating our destination’s diversity. We will use this opportunity to create even greater awareness
of what South Africa has to offer Chinese travellers.
To this end, we will shortly be releasing a book, aimed at Chinese tourists, featuring travel stories and need-to-know travel tips when visiting South Africa.
Tracy Qi
Acting
Country Manager: South African
Embassy, Beijing
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Activities |
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Trade mini World Cup regional final, Beijing
Determined Chinese trade battled each other
to win the SAT mini World Cup final for the
Beijing region.
Wuzhouxing travel agents beat UTS 3:2 in a
fierce but fun play-off.
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Voyage Award
SAT China was awarded the Best Destination for Varied Experience in 2009 by Voyage Magazine 
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2nd African Culture and Tourism Festival
SAT China participated in the 2nd African
Festival hosted by Touch Africa.
Together with SAA’s GSA in China, SAT distributed promotional materials to around 2000 Chinese consumers.
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Food and Wine promotion
The South African Department of Trade and Industry hosted a VIP function to promote SA food and wine.
With support from SAA’s GSA office in China, 30 VIP trade and sales agencies enjoyed a gourmet South African experience. |
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Media and Public Relations |
- Voyage Award Ceremony
SAT China’s award for the Best Destination for Varied Experience in 2009 by Voyage
Magazine was communicated to the Chinese travel trade and media.
- Vodacom Challenge 2009 media tour
NowTV from Hong Kong attended Vodacom Challenge 2009 media tour. Two 1-hour
episodes
will be broadcast soon.
- 360˚ Beauty activation
SAT China has been working on a 360 degree beauty PR activation targeting 2010.
- Trade communications
SAT China distributed their quarterly e-newsletter to the trade along with press releases about South Africa and SAT news updates. All communications were followed up with the trade and media.
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Upcoming Activities |
| SAT mini World Cup regional tournament |
The next leg of SAT China’s mini World Cup 2010 tournament for the travel
trade will kick off in Shanghai. |
SA storybook
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SAT China has published a book portraying South Africa’s natural beauty, culture, history and
people.
The book, featuring destination endorsements by Chinese celebrities, will be launched in
Hong Kong, Guangzhou, Shanghai and Beijing. |
China International Travel Mart
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Date: 19 to 22 November
Venue: Kunming International Convention Centre |
China’s largest and most important, annual travel mart.
The who’s who of national and international buyers from China’s tourism industry will attend the event. |
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| CONTACT |
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| For queries please contact South African Tourism’s Product department on product@southafrica.net. |
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