 |
November 2009 |
 |
|
| Quarterly Market Review |
July - September |
|
Business Tourism |
|
 Welcome
July to September were busy and productive months for the
Business Tourism team.
The team embarked on various stakeholder engagements and
site inspections in order to keep up to date with the product offerings
in the meetings industry. A further objective was to understand
challenges, identify opportunities and see how SA Tourism might
be of support to grow Business Tourism.
South African Tourism assisted various organisations with their
marketing activities by providing promotional material for the
following conferences and association meetings - World Critical Care Congress 2013,
International Conference on Women in Physics 2011, 2nd World Journalism Education Congress 2010
and the UNI World Congress 2014.
We also welcomed a new staff member, Taubie Motlhabane (Trade Relations Manager – Associations
& IGO Meetings) and Tina Herold was appointed as the Trade Relations Manager- Business Tourism
looking after the European association market, in line with Business Tourism strategy to strengthen
our focus on the association market.
Nomasonto Ndlovu
Global Manager, Business Tourism: South African Tourism |
| |
|
Activities |
SAACI Conference, 26-28 July 2009
Meetings Africa was profiled at the SAACI Conference
in July in order to encourage industry participation
for 2010.
The Business Tourism team from across the globe engaged the conference delegates on key market
trends and insights at a networking breakfast.
 |
Kuoni Health and Safety seminar, Cape Town
20 August 2009
We attended Kuoni Group’s Site Health and
Safety Workshop, where visiting UK Health and Safety expert Ken Bowden, gave a presentation
on ‘Corporate Manslaughter’.
The workshop covered liability insurance,
fire, food poisoning, examples of what can go wrong and what to do to minimise the risk.
|
Business Tourism Media Roundtable, Bojanala House,15 October 2009
SA Tourism hosted a Business Tourism Roundtable to raise awareness of the importance of Business
Tourism sector growth initiatives.
Topics included the context and contribution of BT to the sector; ICCA ratings; and
Meetings Africa 2010.
Speakers, Didi Moyle and Nomasonto Ndlovu for SAT, and Nina
Freysen-Pretorius (ICCA) focused on educating, and building relationships, with the media. |
| |
|
Media and Public Relations |
The Meetings Africa 2010 global marketing campaign aimed at increasing awareness and attracting buyers, kicked off with a double page spread in the Associations Meetings International (AMI) magazine; a Meetings Africa 2010 Banner on www.meetpie.com and through an e-mailer sent to 5000 of its members.
In August, Nomasonto Ndlovu was interviewed on Ikwekwezi, an isiNdebele vernacular radio station on the 26th of August, the interview was 6 minutes long and focused on careers in the Business Tourism sector, resulting in PR value worth R7 387.20. |
| |
Upcoming Activities |
EIBTM |
Date: 1 to 3 December 2009
Venue: Barcelona, Spain |
The European Incentive Business Travel Market is one of the world’s leading B2B business tourism exhibitions.
Business Tourism will attend to drive awareness of South Africa as a prime business tourism destination ahead of 2010. |
| Meetings Africa |
Date: 24 to 26 February 2010
Venue: Sandton Convention Centre, Johannesburg |
| Meetings Africa 2010 is targeted to those involved in planning, securing and hosting business meetings in Southern Africa.
The 2010 event will have a special focus on the associations market and the upcoming 2010 FIFA World Cup™ |
|
|
|
|
|
| CONTACT |
 |
For queries please contact South African Tourism’s Business Tourism department:
sonto@southafrica.net or visit our Business Tourism website. |
 |
|
|
|
|
 |
|
|
|
